Back in my early days of wholesaling, financial product sales were generated by an Internal Wholesaler calling FA’s and an External Wholesaler visiting in person. That was really it. Then, a new era dawned: platform sales began to dominate and lots of the sales were generated by National Accounts gaining shelf space within the Broker-Dealers. Now, with Advisors being harder and harder to reach on the phone, digital marketing is becoming the next wave of reaching Financial Advisors.
As a recruiter, we have watched as more traditional ways of generating sales are being abandoned by some firms and being replaced with virtual wholesaling with a strong emphasis on Digital Marketing. Technology has transformed the world of marketing, and if you want get in front of your potential clients, it’s time to make sure you’re caught up.
Ready to dive headfirst into marketing for the age of technology? Then it’s time for another big admission: You need to hire a digital marketer.
What can a digital marketer do for you? Here are some of the most important ways having one of these tech-savvy internet wizards on your team can make a real difference.
Hiring a Digital Marketer Can Improve Your Brand Recognition
A digital marketer will be dedicated to improving your image online. You’ll have one person whose entire job is to get your brand, your voice, and most importantly your services, out in front of the world, and take advantage of the word-of-mouth advertising that is social media. By having a person dedicated to social media management, online content, and email marketing, your brand will get in front of far more people than through traditional marketing strategies. Building your brand on social media increases your exposure and increases the trust people have in your brand.
A Digital Marketer Can Build Your Online Presence
When you have a digital marketer managing your social media channels, website, and email marketing, you’re also tapping into the vast resources of Search Engine Optimization (SEO) and keyword management. SEO is a must in this digital age if you want to compete in the market and search engine ranking. By hiring a professional to write and curate content for you, you’ll rank higher in Google searches and see increased traffic to your website. You will become recognized as a leader and trusted source for industry information, which is sure to translate into sales.
Help Your Bottom Line and Get Measurable Results
The facts are in, and the facts don’t lie, digital marketers get better cost-per-lead (CPL) than other marketing channels. If you have limited resources, digital marketing is the first place you should invest your marketing budget, for real measurable results. Digital marketers use targeted research to advertise to the very specific set of people who are most likely to become your clients. And statistically, they’re right. So, now that you know that you need a Digital Marketer on your team… How will you know what to look for?
What Does the Ideal Digital Marketer Look Like?
The best digital marketers are innovative, analytical, and have their ear to the ground at all times, looking out for new trends that they can harness for your brand. They’re flexible, adapt easily, and play well will others—and innovative ideas. They have experience with WordPress, Salesforce, Adobe Creative Suite, Google AdWords and Analytics suite and a keen understanding of what is important to Financial Advisors and how to reach them in the language they know, understand and trust.
The Best Part
What’s the best part of all this? Once you’ve hired a digital marketer, you can focus on what’s really important: running your (even more successful) business.
If you’re ready to add a digital marketing professional to your team, contact Global Recruiters Mid-Cities. I have a pool of qualified digital marketing candidates with extensive experience ready to go. Give me a call today.